search query: @indexterm Customer relations / total: 402
reference: 337 / 402
Author: | Fischer, K. |
Title: | Was steckt in einem grauen Produkt? |
Journal: | Absatzwirtschaft
1997 : APR, p. 14-17 |
Index terms: | SERVICE MARKETING INNOVATION CUSTOMER RELATIONS HUMAN RESOURCE MANAGEMENT BRANDS |
Language: | ger |
Abstract: |
SCIMA