search query: @indexterm Customer relations / total: 402
reference: 335 / 402
Author: | Pinto, S. K. |
Title: | Marketing de relacion o la transformacion de la funcion de marketing. |
Journal: | Harvard-Deusto Business Review
1997 : JUL-AUG, p. 32-40 |
Index terms: | MARKETING CUSTOMER RELATIONS |
Language: | spa |
Abstract: |
SCIMA