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| Author: | Villanueva Suarez, E. |
| Title: | La transformacion de la relacion con los clientes: un nuevo paradigma |
| Journal: | Harvard-Deusto Marketing & Ventas
1997 : NOV-DEC, 23,p.48-55 |
| Index terms: | BANK MARKETING CLIENTS CUSTOMER RELATIONS |
| Language: | spa |
| Abstract: |
SCIMA