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| Author: | Gránásy, S. Somogyvári, M. Rázga, L. |
| Title: | A MATÁV Rt. távbeszélõ-szolgáltatásainak minõsége marketing szempontból Quality of the telephone communication services offered by MATÁV Co. from a marketing point of view |
| Journal: | Minöseg es Megbizhatosag
1997 : VOL. 31:6, p. 48-52 |
| Index terms: | SERVICE QUALITY TELECOMMUNICATIONS INDUSTRY OPINION POLLS CUSTOMER RELATIONS |
| Language: | hun |
| Abstract: | The tasks of an ideal service supplier are described. Then the changes in certain subjective indicators calculated from public opinion research are presented for the period 1994-96. Mission, objectives and most important tasks of MATÁVCOM, an affiliate established as a consequence of the liberalization of the satellite exchange market are also concerned in brief. Concrete examples are presented to demonstrate the demand assessment activities of MATÁVCOM. |
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