search query: @indexterm CUSTOMER RELATIONS / total: 402
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| Author: | Day, G.S. |
| Title: | What does it mean to be market-driven? |
| Journal: | Business Strategy Review
1998 : SPRING, VOL. 9:1, p. 1-14 |
| Index terms: | CUSTOMER RELATIONS MARKETING STRATEGY MARKET ORIENTATION |
| Language: | eng |
| Abstract: |
SCIMA