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| Author: | Hallensleben, J. |
| Title: | Electronic Support: IT-Management in Marketing und Vertrieb. |
| Journal: | Absatzwirtschaft
1998 : MAR, p. 103-105, 108-111 |
| Index terms: | MARKETING MANAGEMENT SELLING INFORMATION TECHNOLOGY ELECTRONIC COMMERCE RELATIONSHIP MARKETING CUSTOMER RELATIONS |
| Language: | ger |
| Abstract: |
SCIMA