search query: @indexterm Customer relations / total: 402
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| Author: | McDonald, M. Millman, T. Rogers, B. |
| Title: | Key account management: theory, practice and challenges |
| Journal: | Journal of Marketing Management
1997 : NOV, VOL. 13:8, p. 737-757 |
| Index terms: | MARKETING MANAGEMENT RELATIONSHIP MARKETING CUSTOMER RELATIONS |
| Language: | eng |
| Abstract: |
SCIMA