search query: @indexterm Customer relations / total: 402
reference: 302 / 402
| Author: | Dussmann, P. Stippel, P. Enke, M. |
| Title: | Warum sind Dienstleistungen so schwer zu verkaufen? *DUSSMANN |
| Journal: | Absatzwirtschaft
1997 : OCT, p. 16-19 |
| Index terms: | SERVICE INDUSTRIES BOOK TRADE MARKETING CUSTOMER RELATIONS COST CONTROL |
| Language: | ger |
| Abstract: |
SCIMA