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| Author: | Veres, Z. |
| Title: | Találkozások a frontvonalban [Eng: Encounters in the front-line] |
| Journal: | Vezetestudomany
1998 : JUN, VOL 29:6, p. 12-17 |
| Index terms: | SERVICE MANAGEMENT SERVICE MARKETING CUSTOMER RELATIONS |
| Language: | hun |
| Abstract: | According to the basic model of services marketing, service providers can be divided into visible and non-visible constituencies. The article focuses on the visible part, examining the critical elements of risk management in the front-line. |
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