search query: @indexterm Customer relations / total: 402
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| Author: | Gässler, R. Blum, L. Plewe, H. |
| Title: | Direkte Kundenbindung: Direktmarketing. |
| Journal: | Absatzwirtschaft
1998 : OCT, p. 115-124 |
| Index terms: | DIRECT SELLING CUSTOMER RELATIONS REPEAT BUYING QUALITY ADVERTISING EFFECTIVENESS |
| Language: | ger |
| Abstract: |
SCIMA