search query: @indexterm CUSTOMER RELATIONS / total: 402
reference: 252 / 402
Author: | Gruen, T.W. |
Title: | Marketing de relacion. La ruta a la eficiencia y eficacia del marketing. |
Journal: | Harvard-Deusto Marketing & Ventas
1998 : SEP-OCT, 28, p. 24-27 |
Index terms: | RELATIONSHIP MARKETING CUSTOMER RELATIONS |
Language: | spa |
Abstract: |
SCIMA