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| Author: | Gruen, T.W. |
| Title: | Marketing de relacion. La ruta a la eficiencia y eficacia del marketing. |
| Journal: | Harvard-Deusto Marketing & Ventas
1998 : SEP-OCT, 28, p. 24-27 |
| Index terms: | RELATIONSHIP MARKETING CUSTOMER RELATIONS |
| Language: | spa |
| Abstract: |
SCIMA