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| Author: | Göpfert, O. Howaldt, K. |
| Title: | Wieviel Wert steckt in der Differenzierung?: Channel Portfolio Management. |
| Journal: | Absatzwirtschaft
1999 : OCT, p. 98, 100-101 |
| Index terms: | MARKETING CHANNELS MARKETING CONCEPT CUSTOMER RELATIONS PORTFOLIO MANAGEMENT |
| Language: | ger |
| Abstract: |
SCIMA