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| Author: | Gruner, K.E. Homburg, C. |
| Title: | Does customer interaction enhance new product success? |
| Journal: | Journal of Business Research
2000 : JUL, VOL. 49:1, p. 1-14 |
| Index terms: | Customer relations Product development |
| Language: | eng |
| Abstract: | This article reports on research assessing the performance impact of the intensity of customer interaction in different stages of new product development process and the characteristics of the involved customers. Results indicate that customer interaction during certain stages of the new product development process has a positive impact on new product success. |
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