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| Author: | Merritt, N.J. Newell, S.J. |
| Title: | The extent and formality of sales agency evaluations of principals |
| Journal: | Industrial Marketing Management
2001 : JAN, VOL. 30:1, p. 37-49 |
| Index terms: | PERFORMANCE APPRAISAL EVALUATION SALES MANAGEMENT CUSTOMER RELATIONS |
| Language: | eng |
| Abstract: | The evaluation of principal suppliers by the sales agencies shows evaluation range from extremely informal to formal, with varying criteria, information sources, and uses of the results of evaluations. |
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