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| Author: | Ruyter, K.d. Moorman, L. Lemmink, J. |
| Title: | Antecedents of commitment and trust in customer-supplier relationships in high technology markets |
| Journal: | Industrial Marketing Management
2001 : APR, VOL. 30:3, p. 271-286 |
| Index terms: | CUSTOMER RELATIONSHIP MANAGEMENT (CRM) CUSTOMER RELATIONS RELATIONSHIP MARKETING CONSUMER BEHAVIOUR MARKETING MANAGEMENT |
| Language: | eng |
| Abstract: | The level of complexity and inherent perceived risk involved in customer relationships in high-technology markets leads to an intricate interplay of factors determining commitment and trust that in turn affect customer intentions to remain in the relationship. |
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