search query: @indexterm Customer relations / total: 402
reference: 183 / 402
| Author: | Gonsalves, G.C. Lederer, A.L. Mahaney, R.C. Newkirk, H.E. |
| Title: | A customer resource life cycle interpretation of the impact of the World Wide Web on competitiveness: expectations and achievements |
| Journal: | International Journal of Electronic Commerce
1999 : VOL. 4:1, p. 103-120 |
| Index terms: | Electronic commerce Internet Customer relations Information systems |
| Freeterms: | e-commerce WWW |
| Language: | eng |
| Abstract: | The research investigated how smaller organizations plan to use the Web to improve their CRLC activities and thus enhance their competitiveness. It also invetigated how succesfully they use the Web in this endeavor. |
SCIMA