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| Author: | Graaf, G. de |
| Title: | Discourse theory and business ethics. The case of bankers' conceptualizations of customers |
| Journal: | Journal of Business Ethics
2001 : JUN II, VOL. 31:4, p. 299-319 |
| Index terms: | BANKS BUSINESS ETHICS CUSTOMER RELATIONS NETHERLANDS |
| Freeterms: | CONCEPTUALIZATION DISCOURSE THEORY |
| Language: | eng |
| Abstract: | In this paper the relationship between discourse theory and business ethics is discussed. Both the descriptive and prescriptive aspects of business ethics are taken into account. Furthermore, an example of an empirical study is presented. A discourse analysis is concluded to answer the questions of how bankers in Holland conceptualize and thus treat their customers and whether there are differences between the largest three banks. |
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