search query: @indexterm CUSTOMER RELATIONS / total: 402
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| Author: | Mello, S. |
| Title: | Right process, right product |
| Journal: | Research Technology Management
2001 : JAN-FEB, VOL. 44:1, p. 52-58 |
| Index terms: | CUSTOMER RELATIONS PRODUCT DEVELOPMENT R&D |
| Language: | eng |
| Abstract: | In their efforts to create products and services that meet with greater market acceptance, some companies are moving beyond quantitative research towards more innovative ways of integrating customer value into the development cycle. |
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