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| Author: | Chiagouris, L. Wansley, B. |
| Title: | Branding on the Internet |
| Journal: | Marketing Management
2000 : SUMMER, VOL. 9:2, p. 34-38 |
| Index terms: | BRANDS CUSTOMER RELATIONS INTERNET MARKETING |
| Language: | eng |
| Abstract: | It's almost impossible to pick up a business publication without seeing some reference to the world of new media, especially the Internet and its role in marketing a product or service. A substantial amount of this rhetoric, however, ignores one of the most important components of a marketing professional's responsibility - building a brand or corporate reputation to create relationships with customers. |
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