search query: @indexterm Customer relations / total: 402
reference: 125 / 402
| Author: | Ulwick, A. W. |
| Title: | Turn Customer Input into Innovation |
| Journal: | Harvard Business Review
2002 : JAN, VOL. 80:1, p. 91-98 |
| Index terms: | COMPANIES CUSTOMER RELATIONS CUSTOMERS INNOVATION MANAGEMENT |
| Language: | eng |
| Abstract: | The author of the article states that lots of companies ask customers what they'd like to see in new products and services - but they go about it all wrong. A new methodology for capturing customer input promises to galvanize the innovation process. He states that it's hard to find a company that doesn't strive to give customers the products and services they ask for. Unfortunately, most go about it ail wrong. A new methodology for capturing customer input promises to galvanize the innovation process. The author of the paper also provides an inset: the limitations of Listening". The author also considers steps helping to focus on outcomes. |
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