search query: @indexterm CUSTOMER RELATIONS / total: 402
reference: 120 / 402
| Author: | Garver, M.S. Gagnon, G.B. |
| Title: | Seven keys to improving customer satisfaction programs |
| Journal: | Business Horizons
2002 : SEP/OCT, VOL. 45:5, p. 35-42 |
| Index terms: | Customer relations Consumer satisfaction Strategic management USA |
| Language: | eng |
| Abstract: | Quality award-winning firms employ seven key activities and behaviours dramatically improving the use of customer value and satisfaction (CVS) data. The sample firms were chosen according to certain criteria. The article discusses the 7 best practices derived from the study. |
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