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| Author: | Nielsen, J. F. (et al.) |
| Title: | Market orientation in Nordic banks : does nationality matter? |
| Journal: | European Journal of Marketing
2003 : VOL 37:11-12, p. 1818-1841 |
| Index terms: | CUSTOMER RELATIONS MARKET ORIENTATION SCANDINAVIA |
| Language: | eng |
| Abstract: | This article examines market orientation in nordic banks in Scandinavia; Denmark, Finland, Norway and Sweden. Nationwide surveys from these countries show that a path to performance involves innovations, though there are differences in the antecedents of market orientation. Analysis bases on structural equation modeling. |
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