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| Author: | Morais, D. (et al.) |
| Title: | Resource investments made between customers and provider: A study of teenagers' loyalty to a summer camp |
| Journal: | Journal of Travel & Tourism Marketing
2006 : VOL. 21:1, p. 1-12 |
| Index terms: | tourist industry tourism customer relations loyalty investments young people Asia Taiwan |
| Language: | eng |
| Abstract: | It is important for tourism businesses to generate long-term relationships. This is due to resulting in loyal customers (here as: l-custs). Base on data collected from teenagers attending a resident camp in Taiwan during summer 2003, this study used the Resource Investment Model (RIM) to examine how different types of l-custs. related to a tourism service provider. Through cluster analysis it is found that there are 4 distinct types of l-custs. according to the frequency of purchases and affect. Comparisons among the groups reveal that they differed as to some of the resources received from the provider. However, there are no differences as to their investments in the provider. These findings provide partial support to the RIM. |
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