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| Author: | Patterson, A. (et al., editors) |
| Title: | Editorial: conference special issue - marketing fields forever 2011 |
| Journal: | Journal of Marketing Management
2011 : DEC, VOL. 27:13-14, p. 1299-1303 |
| Index terms: | marketing management advertising brands consumer behaviour power customer relations motor cycle industry financial services trends medical care |
| Language: | eng |
| Abstract: | An introduction to the special issue, containing the following articles: "Cultural branding and political marketing: An exploratory analysis" by G. Smith and R. Speed ; "Motorcycling edgework: A practice theory perspective" by S. Murphy and M. Patterson ; "Bridging the gap for destination extreme sports: A model of sports tourism customer experience" by P. Klaus and S. Maklan ; "Evaluative cues and services: the effect of consumer knowledge" by J.F. Devlin ; "Under the marketers' radar: Commonly ignored triggers for brand repertoire changes" by S. Bogomolova and O. Grudinina ; "Cancer resource centres: Transformational services and restorative servicescapes" by M.S. Rosenbaum and J.A. Smallwood ; "Preventing and combating the onset of dark-side symptoms" by R.P. Dant and A. Gleiberman ; "Value-creation space: The role of events in a service-dominant marketing paradigm" by P. Crowther and L. Donlan ; "'IMC is dead. Long live IMC': Academics' versus practitioners' views" by S. Laurie and K. Mortimer ; "Private bloggers' motivations to produce content - a gratifications theory perspective" by M. Sepp, V. Liljander and J. Gummerus ; "'Spinning' Warhol: Celebrity brand theoretics and the logic of the celebrity brand" by F. Kerrigan (et al.). |
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