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Author:Hannon, J. M.
Milkovich, G. T.
Title:The effect of human resource reputation signals on share prices. An event study
Journal:Human Resource Management
1996 : FALL, VOL. 35:3, p. 405-424
Index terms:
Freeterms:PERSONALPOLITIK, PUBLIC RELATIONS,
KAPITALMARKT, FINANZMANAGEMENT
Language:eng
Abstract:Using an event study methodology, the authors examine whether human resource reputation announcements in the business press (such as companies being cited as the "best for woman") affect the share prices of these companies. They find partial support for the assertion that favorable HR reputation signals have a positive effect on share prices. Explanations for the findings and implications for research and practice are discussed.
SCIMA record nr: 157534
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