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| Author: | Hallowell, R. |
| Title: | Southwest Airlines: a case study linking employee needs satisfaction and organizational capabilities to competitive advantage (Arbeitsmotivation) |
| Journal: | Human Resource Management
1996 : WINTER, VOL. 35:4, p. 513-534 |
| Index terms: | |
| Freeterms: | FLUGGESELLSCHAFT, UNTERNEHMENSSTRATEGIE, PERSONALFÜHRUNG |
| Language: | eng |
| Abstract: | This article analyses Southwest Airlines' competitive advantage, employing economic analysis tools to illustrate the roles of commitment and organizational capabilities in delivering competitive advantage. A framework is presented illustrating that the value Southwest generates is created through employee needs satisfaction, converted to customer and shareholder value via organizational capabilities, and captured by the firm as a result of its cost advantage and superior service. This framework is applicable to other labour dependent service organizations. |
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