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| Author: | Aldin, N. Stahre, F. |
| Title: | Electronic commerce, marketing channels and logistics platforms - a wholesaler perspective |
| Journal: | European Journal of Operational Research
2003 : JAN 16, VOL. 144:2, p. 270-279 |
| Index terms: | Electronic commerce Flexibility Logistics Marketing channels Supply chain management Wholesaling |
| Language: | eng |
| Abstract: | Electronic commerce may impose new demands which the supply chain has to react to, while at the same time being an enabler of effective marketing and logistics. This paper describes alternative strategies for wholesalers conducting electronic commerce and how logistics may support the development of marketing channels and improve flexibility. |
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