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| Author: | Bucklin, L. |
| Title: | Modeling the international gray market for public policy decision |
| Journal: | International Journal of Research in Marketing
1993 : DEC, VOL. 10:4, p. 387-405 |
| Index terms: | PUBLIC POLICY USA MARKETING |
| Language: | eng |
| Abstract: | This paper turns to a modeling approach to disentangle the web of relationships and identify the economic impact of international gray market trading. The model views the problem from the perspective of the international firm managing its independent channel members in two countries and confronted with a gray market that will engage in arbitrage given sufficient incentive. The results show that though the global gray markets can make channel management a painful exercise, the damage is insufficient to warrant prohibition by public agency. |
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