search query: @indexterm Public policy / total: 408
reference: 156 / 408
| Author: | Thompson, C. |
| Title: | A contextualist proposal for the conceptualization and study of marketing ethics |
| Journal: | Public Policy and Marketing
1995 : FALL, VOL. 14:2, p. 177-191 |
| Index terms: | MARKETING ETHICS PUBLIC POLICY |
| Language: | eng |
| Abstract: | As the study of marketing ethics continues to expand and develop, marketing researchers are increasingly confronted by conceptual and empirical dilemmas long debated by moral philosophers and researchers in other disciplines. These debates offer a rich legacy of insights that can facilitate efforts in developing more robust theoretical models of marketing ethics. The author draws on the widely noted debate between Kohlberg and Gilligan concerning the development of moral reasoning during the course of life and presents an analysis of the philosophical assumptions that underlie their competing theoretical accounts. |
SCIMA