search query: @indexterm PUBLIC POLICY / total: 408
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| Author: | Moorman, C. |
| Title: | A quasi experiment to assess the consumer and informational determinants of nutrition information processing activities: the case of the nutrition labeling and education act |
| Journal: | Journal of Public Policy and Marketing
1996 : SPRING, VOL. 15:1, p. 28-44 |
| Index terms: | PUBLIC POLICY MARKETING FOOD |
| Language: | eng |
| Abstract: | The author reports a longitudinal quasi experiment that uses the implementation of the Nutrition Labeling and Education Act to examine the consumer and information determinants of nutrition information processing activities. Over 1000 consumers from balanced demographic , geographic, and site categories and across 20 different product categories were observed and surveyed within a supermarket setting. Findings suggest that consumers acquired and comprehended more nutrition information following the introduction of the new labels. |
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