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| Author: | Barone, M. |
| Title: | Another look at the impact of reference information on consumer impressions of nutrition information |
| Journal: | Journal of Public Policy and Marketing
1996 : SPRING, VOL. 15:1, p. 55-62 |
| Index terms: | PUBLIC POLICY MARKETING FOOD |
| Language: | eng |
| Abstract: | The Nutrition Labelling and Education Act of 1990 requires the provision of daily value reference information on food labels to improve consumer judgments of product nutritiousness. Yet , a review of the literature reveals little research indicating that daily values have such a facilitative effect. In light of this, the authors empirically examine how DVs fare against an alternative reference point in the form of average-brand values. Their results demonstrate that these two reference points differ. |
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