search query: @indexterm PUBLIC POLICY / total: 408
reference: 145 / 408
| Author: | Jones, R. Marshall, C. Bergman, T. |
| Title: | Can a marketing campaign be used to achieve public policy goals? |
| Journal: | Journal of Public Policy and Marketing
1996 : SPRING, VOL. 15:1, p. 98-107 |
| Index terms: | PUBLIC POLICY MARKETING HEALTH |
| Language: | eng |
| Abstract: | It is the policy of the United States as a whole as well as the individual states themselves that children receive the appropriate immunizations at the proper ages. Public health officials in Oklahoma used a marketing campaign to increase the likelihood that parents would have their children immunized by age two. The Due By Two campaign spearheaded by the Oklahoma's first lady , Rhonda Walters, was a unique part of a nationwide effort aimed at increasing childhood immunization rates. The authors examine the results achieved and the cost involved in the Oklahoma campaign. |
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