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| Author: | Avery, R. |
| Title: | Food and nutrition messages communicated through prime-time television |
| Journal: | Journal of Public Policy and Marketing
1997 : FALL, VOL. 16:2, p. 217-227 |
| Index terms: | PUBLIC POLICY MARKETING TELEVISION ADVERTISING |
| Language: | eng |
| Abstract: | The authors use manifest and latest content analysis to identify the nutrient profile of foods appearing on prime-time television and implied messages about these foods communicated through characters and settings. The sample consists of 276 prime-time television programmes airing over a two-week period on four major network channels. results indicate that (1) beverages are the most prevalently portrayed item on television; (2) four of the five most frequently portrayed food categories are in the four major food groups; (3) candy and salty snacks are far less prevalent than previous studies indicate. |
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