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Author:Goldberg, M.
Kozlowski, L.
Title:Loopholes and lapses in the "1997 Tobacco agreement": some devils in the marketing details
Journal:Journal of Public Policy and Marketing
1997 : FALL, VOL. 16:2, p. 345-351
Index terms:PUBLIC POLICY
MARKETING
POLICY
Language:eng
Abstract:The proposed agreement between the attorneys general of 39 states and the tobacco industry was announced on June 20, 1997. central among its provisions are payments to the states by the tobacco industry totalling $368.5 billion over the next 25 years primarily to cover state Medicare and Medicaid costs for illnesses related to tobacco. Written into the agreement are several regulatory restrictions on the advertising and marketing of tobacco products.
SCIMA record nr: 169770
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