search query: @indexterm Public policy / total: 408
reference: 95 / 408
| Author: | Roe, B. |
| Title: | The impact of health claims on consumer search and product evaluation outcomes: results from FDA experimental data |
| Journal: | Journal of Public Policy and Marketing
1999 : SPRING, VOL. 18:1, p. 89-105 |
| Index terms: | PUBLIC POLICY MARKETING CONSUMERS |
| Language: | eng |
| Abstract: | The authors report results of a mall-intercept study regarding the effects of health claims on consumer information search and processing behavior. Results suggest that the presence of health and nutrient-content claims on food packages induces respondents to truncate information search to the front panel of packages. respondents who either truncate information search or view claims provide more positive summary judgments of products and give greater weight to the information mentioned in claims than to information available in the Nutrition Facts panel. |
SCIMA