search query: @indexterm Public policy / total: 408
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| Author: | Pappalardo, J. |
| Title: | The role of consumer research and consumer advocacy in defining and promoting the consumer interest |
| Journal: | Journal of Public Policy and Marketing
1999 : SPRING, VOL. 18:1, p. 123-124 |
| Index terms: | PUBLIC POLICY MARKETING CONSUMERS |
| Language: | eng |
| Abstract: | In response to Karpatkin's (1999) article, the author identifies and discusses two critical but often overlooked questions for policymakers, consumer advocates, and consumer researchers. First, what exactly is the consumer interest? Second, what is the role of consumer research and consumer advocacy in promoting that interest? Using the minimum wage as an example, the author argues that policies adopted to improve consumer welfare often harm some of the very people they are intended to help. |
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