search query: @indexterm PUBLIC POLICY / total: 408
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| Author: | Milne, G.R. |
| Title: | Privacy and ethical issues in database/interactive marketing and public policy: a research framework and overview of the special issue |
| Journal: | Journal of Public Policy and Marketing
2000 : SPRING, VOL. 19:1, p. 1-6 |
| Index terms: | Data bases Ethics Marketing Privacy Public policy |
| Language: | eng |
| Abstract: | The emergence of online marketing brings new privacy concerns that have resulted in Federal Trade Commission scrutiny and review. At the same time, industry groups and associations have been active in self-regulation efforts. To highlight areas in which marketing researchers can add value to the public policy discussion on privacy, the author provides a research framework that highlights four aspects of information exchange between marketers and consumers. |
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