search query: @indexterm PUBLIC POLICY / total: 408
reference: 79 / 408
| Author: | Stewart, D.W. Zhao, Q. |
| Title: | Internet marketing, business models, and public policy |
| Journal: | Journal of Public Policy and Marketing
2000 : FALL, VOL. 19:2, p. 287-296 |
| Index terms: | INTERNET MARKETING PUBLIC POLICY |
| Language: | eng |
| Abstract: | The authors examine the role of the Internet in marketing in the context of business models that are economically viable. This examination raises questions regarding the degree to which the Internet is genuinely different and whether it will be a boon to consumer and investors. |
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