search query: @indexterm PUBLIC POLICY / total: 408
reference: 49 / 408
| Author: | Macias, W. Lewis, L. |
| Title: | A content analysis of direct-to-consumer (DTC) prescription drug web sites |
| Journal: | Journal of Advertising
2004 : VOL 32:4, p. 43-56 |
| Index terms: | ADVERTISING PUBLIC POLICY |
| Language: | eng |
| Abstract: | This article examines the content and form of direct-to consumer drug web sites. It is a census of several different DTC drug web sites. Article tries to explore these web sites´ implications to public policy. Aims for future research are discussed. |
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