search query: @indexterm Public policy / total: 408
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Author: | Macias, W. Lewis, L. |
Title: | A content analysis of direct-to-consumer (DTC) prescription drug web sites |
Journal: | Journal of Advertising
2004 : VOL 32:4, p. 43-56 |
Index terms: | ADVERTISING PUBLIC POLICY |
Language: | eng |
Abstract: | This article examines the content and form of direct-to consumer drug web sites. It is a census of several different DTC drug web sites. Article tries to explore these web sitesĀ“ implications to public policy. Aims for future research are discussed. |
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