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| Author: | Oyewole, P. |
| Title: | Prospects for Latin America and Caribbean region in the global market for international tourism: a projection to the year 2020 |
| Journal: | Journal of Travel & Tourism Marketing
2009 : VOL 26:1, p. 42-59 |
| Index terms: | tourism marketing strategy future public policy Latin America Caribbean community |
| Language: | eng |
| Abstract: | The purpose of the article is to discuss the potential of Latin America and Caribbean region for international tourism. For these areas, as for many other developing countries, tourism is a very important source of economic development. Past trends of international tourism for Latin America and the Caribbean are analyzed and projected to the year 2020. The method used is a combination of four different time series projection models. According to the projection, the arrivals to Latin America and the Caribbean would almost double by the year 2020, resulting in a revenue somewhere between $64,92 and $75,79. |
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