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| Author: | Smith, A. |
| Title: | Assessing the contribution of flagship projects ti city image change: a quasi-experimental technique |
| Journal: | International Journal of Tourism Research
2007 : NOV, VOL 8:6, p. 391-404 |
| Index terms: | image marketing projects |
| Freeterms: | flagship re-imaging urban tourism |
| Language: | eng |
| Abstract: | This paper aims to identify a simple technique that can be used to indicate whether flagship urban projects have an impact on city image change. The author uses a quasi-experimental technique on a project in Birmingham, Manchester and Sheffield to demonstrate the potential value. Findings suggest that the technique provides a useful indicator of the effects of flagship projects, particularly when longtitudal research is not possible. |
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