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Author:Sethi, C.
Bhalla, B.
Title:A new perspective on the international social regulation of business: an evaluation of the compliance status of the international code of marketing of breast-milk substitutes
Journal:Journal of Socio-Economics
1993 : SUMMER, VOL. 22:2, p. 141-158
Index terms:EVALUATION
MARKETING
MILK INDUSTRY
Language:eng
Abstract:This article uses the case of breast-milk substitutes to study the nature and effectiveness of international regulation of business. The findings are disappointing. An international code adopted by the World Health Organization is found to have had little impact on the signatory nations. The analysis of the impact of the Infant Formula Code is disheartening. The paramount question remains unanswered and is unlikely to be resolved any time soon.
SCIMA record nr: 111410
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