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| Author: | Speece, M. Maclachlan, D. |
| Title: | Application of a multi-generation diffusion model to milk container technology |
| Journal: | Technological Forecasting and Social Change
1995 : JUL, VOL. 49:3, p. 281-296 |
| Index terms: | MODELS MILK INDUSTRY TECHNOLOGY |
| Language: | eng |
| Abstract: | A recently introduced multi-generation model, developed for high-technology industries and tested on a high-tech product class, is applied to a very different situation. It is tested by fitting and forecasting use of three generations of packaging technology in the fluid milk market, glass, paperboard cartons, and plastic, across two submarkets: gallons and half-gallons. Results in the gallon market show that the model can be successfully applied to industries not usually associated with high technology, and to specific submarkets, rather than across a whole product class. |
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