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| Author: | Moriarty, M. M. Adams, A. J. |
| Title: | Management judgment forecasts, composite forecasting models and conditional efficiency. |
| Journal: | Journal of Marketing Research
1984 : AUG, VOL. 21:3, p. 239-250 |
| Index terms: | SALES FORECASTING MARKETING MODELS BOX-JENKINS METHOD MARKETING MANAGEMENT |
| Language: | eng |
| Abstract: |
SCIMA