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| Author: | |
| Title: | Milk. |
| Journal: | Market Research Great Britain
1988 : FEB, VOL. 28, p. 9-16 |
| Index terms: | MILK INDUSTRY MARKET RESEARCH UNITED KINGDOM |
| Language: | eng |
| Abstract: | A report is presented on the Uk market for milk and milk products, including fresh, dried, condensed, skimmed and instant products. Demand is estimated by volume and value sales data. Home production is examined. Exports and imports are evaluated. The market is segmented and market sectors are described. Usership and purchasing patterns are outlined. Consumption data are presented by regions and by income groups. The major manufacturers are listed and the market positions of the leaders are compared. Advertising and promotion strategies are described. Retail distribution is analyzed. Sales are forecasted to 1990. Effects of the healthy eating trend are highlighted. |
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