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| Author: | Paul, K. |
| Title: | Kodak's picture-perfect PR ! Eastman Kodak Co. |
| Journal: | Business and Society Review
1990 : FALL, 75, p. 15-19 |
| Index terms: | PUBLIC RELATIONS ENVIRONMENTAL PROTECTION COMMUNITY PLANNING HAZARDOUS WASTES POLLUTION |
| Language: | eng |
| Abstract: | Eastman Kodak Co contaminated its ground property with chemical spills. In 1987 Kodak recognized that the contaminated soil and groundwater were a potential health hazard to workers, and the extent of pollution would become public. Kodak had long been regarded as a model corporate citizen. Its first action was to request a meeting with state officials, followed by the development of a strategy to manage its environmental problem. Kodak would attempt to manage its community relation and formed a new type of Public Relation /PR/ that organized several public meetings with community residents. Kodak announced a plan to reduce and monitor further chemical contamination and to test for hazards. The communities are being resettled. |
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