search query: @indexterm HI-FI EQUIPMENT INDUSTRY / total: 41
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| Author: | Schwarz, P. |
| Title: | Marktaussieg von Braun Hifi: Zu laut getrommelt? |
| Journal: | Absatzwirtschaft
1991 : MAY, VOL. 34:5, p.55-57 |
| Index terms: | MARKETING HI-FI EQUIPMENT INDUSTRY |
| Language: | ger |
| Abstract: | The writer discusses the story of the fall of the Braun hi-fi firm. He analyses the strategy of the leaders of the firm and enumerates the reasons of the failure, such as missing export markets, slow product development primacy of the design, poor distribution and quality problems. |
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