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| Author: | Gronhaug, K. Heide, M. |
| Title: | Stereotyping in country advertising: an experimental study |
| Journal: | European Journal of Marketing
1992 : VOL. 26:5, p. 56-67 |
| Index terms: | ADVERTISING ADVERTISING EFFECTIVENESS MARKETING NORWAY RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA